UK Money News
27th March 2008
MORE TH>N slams Sainsbury's home insurance offer
A home insurance offer from Sainsbury's has been branded "a short-lived, headline-grabbing promotion" by a rival insurer.
The offer from Sainsbury's promised consumers who signed up for joint buildings and contents cover a 25 per cent discount and a further ten per cent off for buying online, provided they purchase they cover before May 26th.
Responding to news of the offer, MORE TH>N questioned the value it offers to the customer on the grounds that the offer does not reward first year customer loyalty.
Keith Maxwell, product manager at MORE TH>N, said: "MORE TH>N seeks to attract new customers with great offers but also reward their loyalty every year through new initiatives such as Free Contents cover for Life - worth an average £100 per year.
"It also offers a 20 per cent discount when the customer buys over the phone or 25 per cent when they buy online."
He added: "Existing MORE TH>N customers are also rewarded for their loyalty through a range of exclusive discounts at a number of leading high street retailers."
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