UK Money News
14th July 2008
Lloyds TSB launches pick and mix home insurance
Lloyds TSB has launched a pick and mix home insurance product allowing customers to tailor their cover from a range of options.
The Personal Home Plan has is aimed at the over-50s market and has been devised to appeal to customers who does not want to pay for cover they feel they do not need.
Hence, although cover for fire, theft, flood and subsidence is standard, the policy allows customers to choose any combination of 21 pick and mix options to suit their lifestyle.
These include cover for contents in the garage or shed up to £15,000 and ‘matching items' cover so that if, for example, a sofa is damaged the whole three piece suite is replaced.
Alasdair Lenman, sales director at Lloyds TSB Insurance, said: "The product idea was initially triggered by a comment from an 80 year old customer who questioned why her policy included bicycle cover when her cycling days were long gone!
"Personal Home Plan fundamentally changes the way the over 50s can buy insurance, enabling us to offer more tailored premiums and treat customers as individuals."
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